May Job
Visual Identity
About
Mayara is a social media with extensive experience, and has worked with several established companies in the market. With the intention of bringing their own content to social networks, in order to help entrepreneurs to stand out and improve their online presence.
Concept
Through competitor analysis, we reached a place still little explored by content creators focused on social media: we went to the mystical side of the thing. Absorbing a lot from the source, everything that involves astrology, both visually, colors, elements, etc. Achieving differentiation and matching the brand's personality.
Symbol
For the construction of the symbol, the greatest reference was in relation to astrology. A very important point mentioned in the briefing was that Mayara would like to be seen as an attentive person, connected to trends and news on social networks.
To represent the attentive look, an eye was used. As for representing the sign of twins, Mayara is a Gemini, in a not so obvious way, a half moon was used, which represents the other half of one thing. In addition, the moon is always tied to the astrological universe.
